About

Research is in the name for a reason.

Automations Research was started by Jinwoo Choi, who spends an unreasonable amount of time studying what AI can actually do for a small business — so you don't have to. The "research" half of our name is the work you never see: testing tools, building prototypes, and figuring out what's reliable enough to trust with a real business.

We work with freelancers, local businesses, and nonprofits — the people who do everything themselves and feel it. “I always want businesses to save time, cut costs, and increase their revenue first — then my profit comes next. It's always been that way ever since I started this company.”

Our rule for every project: if it doesn't clearly save you time or win you customers, we won't build it.

A few things we believe
  • Plain words beat tech talk.
  • Small businesses deserve big-company systems.
  • An automation you don't understand is one you won't trust — so we explain everything.
What we build
Jinwoo Choi, founder of Automations Research
Jinwoo Choi — Founder

Find out what you could stop doing by hand.

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